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HOLY S***! - Transformers 2 makes over $200 million in just five days...
- by Brandon Gray: Box Office Mojo.com
Transformers: Revenge of the Fallen sent shock waves with the first mega-blockbuster launch of the year, rocketing to an estimated $112 million over the weekend. With such a massive movie debuting, overall weekend business surged past $200 million, which was up nine percent from the same weekend last year and was a new high for a June weekend.
Ravaging approximately 10,000 screens at 4,234 sites, Revenge of the Fallen logged the biggest June opening weekend ever as well as the highest-grossing non-holiday, non-Friday opening weekend, and it ranked seventh overall. With $201.2 million since its Wednesday debut, the picture scored the second-largest five-day start of all time behind The Dark Knight's $203.8 million. The first Transformers' opening weekend came in at $70.5 million, and it didn't cross $200 million until its 12th day. What's more, Revenge had the biggest IMAX weekend ever: included in its grosses was $11.7 million at 169 IMAX locations (for $14.4 million in five days), topping former title holder Star Trek's $8.5 million at 138 venues.
The prime reason for Revenge of the Fallen's success was its predecessor, as was the case with Pirates of the Caribbean and other major franchises. Regardless of its actual quality, the first Transformers was a crowd pleaser, drawing $319.2 million by the end of its run. It built on the 1980s toy and cartoon brand with the human entry point of a kid and his first car and with the spectacle and adventure of an alien invasion and disaster event movie. The good will equity for that movie was so high that about all the marketing for the sequel had to do was promise more giant-sized robot mayhem. Distributor Paramount Pictures' research indicated that 54 percent of the audience was male, compared to 60 percent male for the first movie's opening.
On the foreign front, Revenge of the Fallen invaded 58 countries over the weekend and raked in an estimated $106 million Friday-to-Sunday on 9,910 screens, highlighted by an English language record in China. It has accumulated $186.1 million thus far, bringing the worldwide total to $387.3 million. The first movie's final haul was $389 million overseas for a worldwide total of $708.3 million.
Check out one of the many badass trailers for Transformers 2, which is killing it in theaters everywhere now!
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